Sentier is a custom research agency, helping our clients understand the behavior, perceptions, and expectations of their market.
We understand that when you hire a research firm you are giving money to strangers – and that your reputation is at stake within your organization.
We take that seriously and will make you look great by providing research that builds on your business strategy, is accurate, usable, methodologically sound, and executive-presentation-ready.
You can choose to engage with us in several different ways – from contracting with us to develop a full research roadmap to engaging on an individual project basis. We are good at tough business questions, connecting with hard to reach audiences, dealing with complicated project logistics, and we are not limited by geography. Here’s some examples of how we can support your business objectives.
We are methodologically agnostic – we are not confined to just focus groups, surveys, or lab-based usability testing. We will take your (tough or simple) business questions and design a research approach to get you the answers you need.
You are here, your business strategy is there… how will you gather the customer insight to lead you in the right direction? Sentier can help you map out a phased approach to customer research.
We have the right mix of tools to provide customer insight to inform your product (and service) development process — from concept testing, design support, go-to-market planning, launch, to mid-life refresh.
We design custom market research projects to inform feature prioritization, positioning, pricing and communications strategies based on your market.
We can help you gather the insights you need to deliver delightful, seamless user experiences. From contextual evaluations for discovery to behavioral usability testing for design refinement, we can help your team stay user-centered.
Our staff is also available to help you design for use. We have the expertise to provide the ergonomics insight to support your innovative design solutions.
Sentier is a full-service consultancy that can handle every step in the research process. Projects are designed to fit into your development cycle, timeline, and budget.
We take great care to make sure each project delivers reliable results and our recommendations are realistic. Our reports go beyond simply sharing the data to explain why and how this relates to your business.
We are a team of social scientists with expertise in a broad range of behavioral and observational research techniques. We will work with you to choose the right approach to find the qualitative and/or quantitative insights you need to help you make decisions.
Here are a few examples…
IA testing forms the foundation of usable application and web design. We deliver both direct data interpretation and abstract ...
We design surveys that are statistically and methodologically sound, giving you the quantitative data needed to inform critica ...
Usability evaluations can provide timely and cost effective insights. We provide prioritized findings and recommendations that ...
Brand Association Analysis
Brand association analysis identifies how product tenets are being carried forward (or not) and how they are being interpreted ...
Journey Mapping identifies situational factors and customers' changing perceptions of an experience at various interaction poi ...
A drivers analysis can describe the relationship between the myriad of variables in a complex environment to determine what ...
Our senior team is made of up social science PhD-level researchers with industry experience. Their expertise in cognitive science, human factors, business, and technical communication guides every phase of client engagement. Sentier takes a collaborative approach to research design, thereby offering our clients the best of what each discipline has to offer in addressing your specific need while enabling depth of insight and consistently high quality services throughout the engagement.
More questions? Reach out.
401 Congress Ave, Suite 1540
Austin, TX 78701 USA
1403 Rio Grande St.
Austin, TX, 78701 USA